Comunicazione e pubblicità: i nuovi territori della creatività

Convegno

Futuro Presente
Pubblicità

Incontro con Giorgio Brenna, Giovanni Perosino e Alessandro Cecchi Paone

La pubblicità e la comunicazione oggi: come sono state modificate e stanno evolvendo grazie all'innovazione tecnologica e all'approccio al processo. Ne discutono, sia dal punto di vista dell'agenzia sia da quello del cliente, due tra i più importanti esperti del settore: Giorgio Brenna leader della Leo Burnett e Giovanni Perosino responsabile della comunicazione del brand Fiat.
Brenna è chairman & chief executive officer alla Leo Burnett Continental Western Europe. Dopo la esperienze presso Zurich a Sottrici Bindi and Waste Management ha iniziato una carriera di grande prestigio e successo presso Ogilvy & Mather e Leo Burnett Group Italia. Proprio quest'ultima sotto la sua guida è diventata una delle più importanti agenzie pubblicitarie del mondo sia per shots che per il gunn report.
Giovanni Perosino, laureato in economia e commercio, inizia a lavorare presso Bmb&B. Successivamente passa a Bacardi Martini e al Gruppo HDP/Fila Sport. Nel 2001 inizia il suo sodalizio con Fiat Auto con responsabilità sempre maggiori da responsabile marketing communication per il brand Lancia a direttore della comunicazione di Fiat Group. Dallestate 2009 si occupa anche delle attività di marketing communication del Chrysler Group sul mercato americano.Li incontra Alessandro Cecchi Paone, da oltre 30 anni giornalista, autore e conduttore radio televisivo di programmi legati alla divulgazione scientifica e culturale come Macchina del tempo e Appuntamento con la storia. Attualmente è direttore editoriale di Marco Polo, consigliere di amministrazione della Venice Foudatio, membro del comitato scientifico della Fondazione Veronesi e dirige la società di comunicazione integrata Neworld .

organizzazione: Associazione Incontri Internazionali di Rovereto

eZ debug

Clear cache: Quick settings: Debug output Debug redirection Template debug Inline template debug List of used templates SQL debug output
Timing:	Mar 30 2026 18:50:46
Script start
Timing:	Mar 30 2026 18:50:47
Module start 'layout'
Timing:	Mar 30 2026 18:50:47
Module start 'content'
Timing:	Mar 30 2026 18:50:47
Module end 'content'
Debug: ezpI18n::translateText	Mar 30 2026 18:50:47
Missing translation for message in context: 'kernel/navigationpart' with comment: 'Navigation part'. The untranslated message is: 'contentclassmanager'
Debug: ezpI18n::translateText	Mar 30 2026 18:50:47
Missing translation for message in context: 'kernel/navigationpart' with comment: 'Navigation part'. The untranslated message is: 'Apps'
Debug: ezpI18n::translateText	Mar 30 2026 18:50:47
Missing translation for message in context: 'kernel/navigationpart' with comment: 'Navigation part'. The untranslated message is: 'Amministrazione Trasparente'
Debug: ezpI18n::translateText	Mar 30 2026 18:50:47
Missing translation for message in context: 'kernel/navigationpart' with comment: 'Navigation part'. The untranslated message is: 'eZTags'
Error: eZTemplate @ extension/ocbootstrap/design/ocbootstrap/templates/canonical_link.tpl:1[0]	Mar 30 2026 18:50:47
Unknown template variable 'pagedata' in namespace ''
Error: eZTemplate @ extension/ocbootstrap/design/ocbootstrap/templates/canonical_link.tpl:1[0]	Mar 30 2026 18:50:47
Unknown template variable 'pagedata' in namespace ''
Timing:	Mar 30 2026 18:50:47
Script end

Main resources:

Total runtime	0.5402 sec
Peak memory usage	28,160.0000 KB
Database Queries	110

Timing points:

Checkpoint	Start (sec)	Duration (sec)	Memory at start (KB)	Memory used (KB)
Script start	0.0000	0.0397	4,818.0469	1,693.7422
Module start 'layout'	0.0397	0.0136	6,511.7891	678.9922
Module start 'content'	0.0533	0.4520	7,190.7813	18,026.3516
Module end 'content'	0.5053	0.0349	25,217.1328	1,362.4219
Script end	0.5401		26,579.5547

Time accumulators:

Accumulator	Duration (sec)	Duration (%)	Count	Average (sec)
Ini load
Load cache	0.0287	5.3213	35	0.0008
Check MTime	0.0037	0.6868	35	0.0001
PostgreSQL Cluster
DB queries	0.0094	1.7413	8	0.0012
Postgresql Total
Database connection	0.0038	0.7010	1	0.0038
Postgresql queries	0.1717	31.7768	110	0.0016
Looping result	0.0000	0.0000	0	0.0000
MySQL Cluster
DFS operations	0.0003	0.0628	1	0.0003
TS translator
TS init	0.0087	1.6145	7	0.0012
TS cache load	0.0061	1.1358	7	0.0009
TS context load	0.0045	0.8342	7	0.0006
Template Total	0.4414	81.7	3	0.1471
Template load	0.1291	23.8969	3	0.0430
String conversion in template resource	0.0006	0.1077	25	0.0000
Template parser: create text elements	0.0145	2.6812	25	0.0006
Template parser: remove whitespace	0.0025	0.4652	25	0.0001
Template parser: construct tree	0.0845	15.6369	25	0.0034
Template load and register function	0.0118	2.1781	9	0.0013
Template processing	0.3123	57.8020	3	0.1041
states
state_id_array	0.0029	0.5292	3	0.0010
state_identifier_array	0.0039	0.7201	4	0.0010
Override
Cache load	0.0715	13.2431	38	0.0019
Sytem overhead
Fetch class attribute can translate value	0.0042	0.7799	1	0.0042
Fetch class attribute name	0.0125	2.3139	11	0.0011
XML
Image XML parsing	0.0002	0.0339	1	0.0002
class_abstraction
Instantiating content class attribute	0.0001	0.0252	11	0.0000
General
String conversion	0.0002	0.0401	31	0.0000
Note: percentages do not add up to 100% because some accumulators overlap

CSS/JS files loaded with "ezjscPacker" during request:

Cache	Type	Packlevel	SourceFiles
	CSS	0	design/base/stylesheets/core.css
	JS	0	extension/ocmaps/design/standard/javascript/leaflet.js extension/ocbootstrap/design/ocbootstrap/javascript/insertmedia.js

Templates used to render the page:

Usage	Requested template	Template	Template loaded
1	node/view/full.tpl	full/event.tpl	extension/oc_tcu/design/tcu/override/templates/full/event.tpl
1	parts/opengraph_set_persistent.tpl	<No override>	extension/ngopengraph/design/standard/templates/parts/opengraph_set_persistent.tpl
4	content/datatype/view/ezstring.tpl	<No override>	design/standard/templates/content/datatype/view/ezstring.tpl
2	content/datatype/view/ezobjectrelationlist.tpl	<No override>	extension/oc_tcu/design/tcu/templates/content/datatype/view/ezobjectrelationlist.tpl
2	content/view/embed.tpl	<No override>	extension/ocbootstrap/design/ocbootstrap/templates/content/view/embed.tpl
2	content/datatype/view/ezxmltext.tpl	<No override>	extension/ocembed/design/standard/templates/content/datatype/view/ezxmltext.tpl
2	content/datatype/view/ezxmltags/strong.tpl	<No override>	extension/ocbootstrap/design/ocbootstrap/templates/content/datatype/view/ezxmltags/strong.tpl
2	content/datatype/view/ezxmltags/line.tpl	<No override>	design/standard/templates/content/datatype/view/ezxmltags/line.tpl
3	content/datatype/view/ezxmltags/paragraph.tpl	<No override>	extension/ocbootstrap/design/ocbootstrap/templates/content/datatype/view/ezxmltags/paragraph.tpl
1	parts/social_buttons.tpl	<No override>	extension/oc_tcu/design/tcu/templates/parts/social_buttons.tpl
1	parts/event/dates.tpl	<No override>	extension/oc_tcu/design/tcu/templates/parts/event/dates.tpl
1	content/datatype/view/ezemail.tpl	<No override>	extension/ocbootstrap/design/ocbootstrap/templates/content/datatype/view/ezemail.tpl
1	content/datatype/view/ezurl.tpl	<No override>	extension/ocbootstrap/design/ocbootstrap/templates/content/datatype/view/ezurl.tpl
1	atoms/meta.tpl	<No override>	extension/oc_tcu/design/tcu/templates/atoms/meta.tpl
1	print_pagelayout.tpl	<No override>	design/standard/templates/print_pagelayout.tpl
1	page_head.tpl	<No override>	extension/oc_tcu/design/tcu/templates/page_head.tpl
1	parts/opengraph_persistent.tpl	<No override>	extension/ngopengraph/design/standard/templates/parts/opengraph_persistent.tpl
1	canonical_link.tpl	<No override>	extension/ocbootstrap/design/ocbootstrap/templates/canonical_link.tpl
1	link.tpl	<No override>	extension/oc_tcu/design/tcu/templates/link.tpl
1	page_mainarea.tpl	<No override>	design/standard/templates/page_mainarea.tpl
1	page_warning.tpl	<No override>	design/standard/templates/page_warning.tpl
1	page_copyright.tpl	<No override>	design/standard/templates/page_copyright.tpl
1	setup/debug_toolbar.tpl	<No override>	design/standard/templates/setup/debug_toolbar.tpl
1	setup/clear_cache.tpl	<No override>	design/standard/templates/setup/clear_cache.tpl
1	setup/quick_settings.tpl	<No override>	design/standard/templates/setup/quick_settings.tpl
Number of times templates used: 35 Number of unique templates used: 25

Time used to render debug report: 0.0009 secs

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