Cosa compra la pubblicità?

Convegno

Festival dell'economia 2010
Visioni

Riccardo Puglisi
All'incirca metà dei ricavi dei giornali italiani proviene dalla pubblicità comprata dalle imprese. E i giornali trattano spesso di quelle stesse imprese nei loro articoli ed editoriali. Il fine dovrebbe essere quello di informare il lettore, ma alcune domande si impongono spontanee: i giornali trattano in maniera diversa le imprese che comprano pubblicità su di loro? Quanto contano i legami di proprietà tra imprese e giornali? I risultati di una recentissima ricerca empirica sul tema.

introduce Laura Strada

Riccardo Puglisi
Ricercatore presso l'Università di Pavia. È stato Marie Curie fellow presso il centro ECARES di Bruxelles ed ha insegnato al Dipartimento di Scienze Politiche del MIT e alla London School of Economics. È editorialista per "Il Sole 24 Ore" e collabora con "lavoce.info". I suoi interessi di ricerca riguardano l'economia e la politica dei mass media, la political economy, l'economia dell'immigrazione e la scienza delle finanze. Ha di recente pubblicato I'm News, Are you? Newspaper Coverage of Elected vs. Appointed Officials (con James M. Snyder, Jr.), in Roumeen Islam Information and Public Choice: From Media Markets to Policymaking, World Bank Publications (2008). I suoi contributi sul ruolo politico dei mass media sono citati sulle principali riviste di economia e scienze politiche, e da blog come "Huffington Post", "Freakonomics" e "Marginal Revolution".


organizzazione: Promotori Provincia Autonoma di Trento, Comune di Trento, Università degli Studi di Trento - Organizzatori Sole 24 Ore, Editori Laterza

Powered by eZ Publish™ CMS Open Source Web Content Management. Copyright © 1999-2014 eZ Systems AS (except where otherwise noted). All rights reserved.

eZ debug

Clear cache:

Quick settings:

Timing: Jul 10 2026 01:31:05
Script start
Timing: Jul 10 2026 01:31:05
Module start 'layout'
Timing: Jul 10 2026 01:31:05
Module start 'content'
Timing: Jul 10 2026 01:31:06
Module end 'content'
Debug: ezpI18n::translateText Jul 10 2026 01:31:06
Missing translation for message in context: 'kernel/navigationpart' with comment: 'Navigation part'. The untranslated message is: 'contentclassmanager'
Debug: ezpI18n::translateText Jul 10 2026 01:31:06
Missing translation for message in context: 'kernel/navigationpart' with comment: 'Navigation part'. The untranslated message is: 'Apps'
Debug: ezpI18n::translateText Jul 10 2026 01:31:06
Missing translation for message in context: 'kernel/navigationpart' with comment: 'Navigation part'. The untranslated message is: 'Amministrazione Trasparente'
Debug: ezpI18n::translateText Jul 10 2026 01:31:06
Missing translation for message in context: 'kernel/navigationpart' with comment: 'Navigation part'. The untranslated message is: 'eZTags'
Error: eZTemplate @ extension/ocbootstrap/design/ocbootstrap/templates/canonical_link.tpl:1[0] Jul 10 2026 01:31:06
Unknown template variable 'pagedata' in namespace ''
Error: eZTemplate @ extension/ocbootstrap/design/ocbootstrap/templates/canonical_link.tpl:1[0] Jul 10 2026 01:31:06
Unknown template variable 'pagedata' in namespace ''
Timing: Jul 10 2026 01:31:06
Script end

Main resources:

Total runtime0.5739 sec
Peak memory usage28,160.0000 KB
Database Queries108

Timing points:

CheckpointStart (sec)Duration (sec)Memory at start (KB)Memory used (KB)
Script start 0.00000.0420 4,816.03911,693.7578
Module start 'layout' 0.04200.0146 6,509.7969678.8594
Module start 'content' 0.05660.4889 7,188.656318,019.1953
Module end 'content' 0.54550.0284 25,207.85161,362.0234
Script end 0.5739  26,569.8750 

Time accumulators:

 Accumulator Duration (sec) Duration (%) Count Average (sec)
Ini load
Load cache0.02614.5449350.0007
Check MTime0.00360.6208350.0001
PostgreSQL Cluster
DB queries0.00941.635480.0012
Postgresql Total
Database connection0.00400.700710.0040
Postgresql queries0.314554.79871080.0029
Looping result0.00000.000000.0000
MySQL Cluster
DFS operations0.00030.058410.0003
TS translator
TS init0.00811.412770.0012
TS cache load0.00540.943670.0008
TS context load0.00380.658070.0005
Template Total0.437576.230.1458
Template load0.128122.324430.0427
String conversion in template resource0.00060.0980250.0000
Template parser: create text elements0.01202.0891250.0005
Template parser: remove whitespace0.00210.3698250.0001
Template parser: construct tree0.068711.9644250.0027
Template load and register function0.01031.791590.0011
Template processing0.309353.896430.1031
states
state_id_array0.00340.597830.0011
state_identifier_array0.00460.794240.0011
Override
Cache load0.072812.6878390.0019
Sytem overhead
Fetch class attribute can translate value0.00350.613810.0035
Fetch class attribute name0.00991.7284100.0010
XML
Image XML parsing0.00020.026810.0002
class_abstraction
Instantiating content class attribute0.00010.0202100.0000
General
String conversion0.00020.0369310.0000
Note: percentages do not add up to 100% because some accumulators overlap

CSS/JS files loaded with "ezjscPacker" during request:

CacheTypePacklevelSourceFiles
CSS0design/base/stylesheets/core.css
JS0extension/ocmaps/design/standard/javascript/leaflet.js
extension/ocbootstrap/design/ocbootstrap/javascript/insertmedia.js

Templates used to render the page:

UsageRequested templateTemplateTemplate loadedEditOverride
1node/view/full.tplfull/event.tplextension/oc_tcu/design/tcu/override/templates/full/event.tplEdit templateOverride template
1parts/opengraph_set_persistent.tpl<No override>extension/ngopengraph/design/standard/templates/parts/opengraph_set_persistent.tplEdit templateOverride template
4content/datatype/view/ezstring.tpl<No override>design/standard/templates/content/datatype/view/ezstring.tplEdit templateOverride template
2content/datatype/view/ezobjectrelationlist.tpl<No override>extension/oc_tcu/design/tcu/templates/content/datatype/view/ezobjectrelationlist.tplEdit templateOverride template
2content/view/embed.tpl<No override>extension/ocbootstrap/design/ocbootstrap/templates/content/view/embed.tplEdit templateOverride template
2content/datatype/view/ezxmltext.tpl<No override>extension/ocembed/design/standard/templates/content/datatype/view/ezxmltext.tplEdit templateOverride template
3content/datatype/view/ezxmltags/strong.tpl<No override>extension/ocbootstrap/design/ocbootstrap/templates/content/datatype/view/ezxmltags/strong.tplEdit templateOverride template
3content/datatype/view/ezxmltags/line.tpl<No override>design/standard/templates/content/datatype/view/ezxmltags/line.tplEdit templateOverride template
4content/datatype/view/ezxmltags/paragraph.tpl<No override>extension/ocbootstrap/design/ocbootstrap/templates/content/datatype/view/ezxmltags/paragraph.tplEdit templateOverride template
1parts/social_buttons.tpl<No override>extension/oc_tcu/design/tcu/templates/parts/social_buttons.tplEdit templateOverride template
1parts/event/dates.tpl<No override>extension/oc_tcu/design/tcu/templates/parts/event/dates.tplEdit templateOverride template
1content/datatype/view/ezemail.tpl<No override>extension/ocbootstrap/design/ocbootstrap/templates/content/datatype/view/ezemail.tplEdit templateOverride template
1content/datatype/view/ezurl.tpl<No override>extension/ocbootstrap/design/ocbootstrap/templates/content/datatype/view/ezurl.tplEdit templateOverride template
1atoms/meta.tpl<No override>extension/oc_tcu/design/tcu/templates/atoms/meta.tplEdit templateOverride template
1print_pagelayout.tpl<No override>design/standard/templates/print_pagelayout.tplEdit templateOverride template
1page_head.tpl<No override>extension/oc_tcu/design/tcu/templates/page_head.tplEdit templateOverride template
1parts/opengraph_persistent.tpl<No override>extension/ngopengraph/design/standard/templates/parts/opengraph_persistent.tplEdit templateOverride template
1canonical_link.tpl<No override>extension/ocbootstrap/design/ocbootstrap/templates/canonical_link.tplEdit templateOverride template
1link.tpl<No override>extension/oc_tcu/design/tcu/templates/link.tplEdit templateOverride template
1page_mainarea.tpl<No override>design/standard/templates/page_mainarea.tplEdit templateOverride template
1page_warning.tpl<No override>design/standard/templates/page_warning.tplEdit templateOverride template
1page_copyright.tpl<No override>design/standard/templates/page_copyright.tplEdit templateOverride template
1setup/debug_toolbar.tpl<No override>design/standard/templates/setup/debug_toolbar.tplEdit templateOverride template
1setup/clear_cache.tpl<No override>design/standard/templates/setup/clear_cache.tplEdit templateOverride template
1setup/quick_settings.tpl<No override>design/standard/templates/setup/quick_settings.tplEdit templateOverride template
 Number of times templates used: 38
 Number of unique templates used: 25

Time used to render debug report: 0.0007 secs

DEV 192.168.105.41