Destinazione Alpi. Profili dei turisti, destination management, tecnologie informatiche

Convegno

Workshop durante il quale verranno presentati i risultati di 5000 questionari raccolti nelle Dolomiti durante la stagione estiva ed invernale 2001/2002, con l'intento di tracciare il profilo del turista "fai da te", il ruolo delle organizzazioni turistiche pubbliche e le potenzialità delle tecnologie dell'informazione nell'attività di destination management. I risultati saranno messi a confronto con le ricerche che il gruppo eTourism sta conducendo da due anni sulla realtà della domanda e dell'offerta turistica nell'arco alpino.

Interverranno:
Mariangela Franch, Le prospettive del turismo alpino. Considerazioni alla luce delle ricerche svolte
Pier Luigi Novi Inverardi, I profili dei turisti nelle Dolomiti
Umberto Martini, Destination Management nelle Dolomiti e nell'arco alpino
Luisa Mich, Il sito web delle organizzazioni turistiche pubbliche nelle Dolomiti e nell'arco alpino

Introdurrà il dibattito Ernesto Rigoni, Direttore dell'APT del Trentino

L'incontro terminerà con un brindisi di saluto

organizzazione: Università degli Studi di Trento Dip. di Informatica e Studi Aziendali

quando

Venerdì, 05 Luglio 2002

ORA D'INIZIO: 10:00 - ORA DI FINE: 13:00

dove

via Inama, 7 Facoltà di Economia - Sala conferenze Trento
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DEV 192.168.105.41