Obiettivo Turismo

Convegno

Obiettivo Turismo | Invito alla presentazione del piano di marketing territoriale

Il Consorzio Turistico della Valle del Chiese, in stretta sinergia con il Consorzio BIM del Chiese e con l'Ecomuseo della Valle del Chiese Porta del Trentino, ha avviato da qualche mese un percorso di riprogettazione dell'offerta e della promozione turistica della nostra valle. Alla base di questo percorso vi è la forte convinzione che lo sviluppo turistico ed economico del territorio passi attraverso la valorizzazione del suo patrimonio rurale, mettendo al centro le risorse ambientali, culturali e storiche della Valle del Chiese.
Dopo i grandi investimenti materiali e strutturali, si stanno tracciando le linee di un disegno strategico che vorremmo condividere insieme, invitandoti alla

Presentazione del piano di marketing territoriale
VALLE DEL CHIESE: OBIETTIVO TURISMO
Venerdì 25 novembre 2011
ore 20.30 CENTRO POLIVALENTE CONDINO

Modera: PAOLO GRIGOLLI, Direttore della Scuola di Management del Turismo di Trentino School of Management

Valle del Chiese e turismo: dagli investimenti materiali al disegno strategico
GIORGIO BUTTERINI
Presidente del Consorzio BIM del Chiese

Il ruolo del Consorzio Turistico: accoglienza, sviluppo prodotto e promo-commercializzazione
MASSIMO VALENTI
Presidente del Consorzio Turistico della Valle del Chiese

L'Ecomuseo e la qualit¨¤ dell¡¯esperienza territoriale
ROBERTO PANELATTI
Presidente dell'Ecomuseo della Valle del Chiese

Le strategie del Trentino turistico
TIZIANO MELLARINI
Assessore all'agricoltura, foreste, turismo e promozione della Provincia Autonoma di Trento

I prodotti turistici territoriali e le nuove sfide del marketing
BRUNO FELICETTI
Direttore dell¡'Azienda per il Turismo della Val di Fiemme

Il piano di marketing territoriale della Valle del Chiese
FABIO SACCO
Direttore del Consorzio Turistico della Valle del Chiese

organizzazione: Consorzio Turistico Valle del Chiese

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Obiettivo Turismo

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