Tutti gli "ismi" di Armando Testa

A cura di Gianfranco Maraniello con Gemma De Angelis Testa

Mostra

Il Mart dedica ad Armando Testa, nel centenario della sua nascita, una mostra immaginifica che esplora l’universo visivo di una delle menti più eclettiche e feconde del panorama creativo italiano.

Tra i più importanti pubblicitari del secolo scorso, Armando Testa (1917-1992) ha conquistato con ironia, spirito giocoso e forza comunicativa la memoria collettiva di generazioni. Personaggi e immagini delle sue creazioni sono diventati vere e proprie icone della cultura visiva italiana del secondo dopoguerra: dagli stravaganti Caballero e Carmencita del caffè Paulista alla suadente bionda della birra Peroni, dalle sintetiche geometrie rosse del vermouth Carpano alle robuste forme dell’elefante Pirelli.

In contatto diretto con le energie e le sperimentazioni delle avanguardie storiche, le invenzioni di Testa sono caratterizzate da una formidabile capacità visionaria che assume e rielabora suggestioni e stilemi dei grandi maestri del Novecento. A questo universo di riferimenti è dedicato il percorso della mostra che, ispirandosi nel titolo a una dichiarazione di Testa, ne esplora a tutto tondo l’opera. Emergono i numerosi temi formali: dita e mani, forme sferiche, animali e mondi fantastici, declinati in un multiforme campionario di tipologie e tecniche.
Scandito da alcune tra le principali interviste storiche all’autore, il progetto espositivo esplora la modernissima costellazione di “ismi” - Futurismo, Astrattismo, Surrealismo - di cui Testa è stato un traduttore d’eccezione. In mostra bozzetti, manifesti, spot televisivi, disegni, collage, serigrafie e fotografie, ma anche dipinti e sculture.

organizzazione: Museo di arte moderna e contemporanea di Trento e Rovereto - Mart

eZ debug

Clear cache: Quick settings: Debug output Debug redirection Template debug Inline template debug List of used templates SQL debug output
Timing:	Mar 24 2026 15:44:53
Script start
Timing:	Mar 24 2026 15:44:53
Module start 'layout'
Timing:	Mar 24 2026 15:44:53
Module start 'content'
Error: eZTemplate @ extension/oc_tcu/design/tcu/templates/atoms/gallery.tpl:17[2]	Mar 24 2026 15:44:53
Unknown template variable 'title' in namespace ''
Timing:	Mar 24 2026 15:44:53
Module end 'content'
Debug: ezpI18n::translateText	Mar 24 2026 15:44:54
Missing translation for message in context: 'kernel/navigationpart' with comment: 'Navigation part'. The untranslated message is: 'contentclassmanager'
Debug: ezpI18n::translateText	Mar 24 2026 15:44:54
Missing translation for message in context: 'kernel/navigationpart' with comment: 'Navigation part'. The untranslated message is: 'Apps'
Debug: ezpI18n::translateText	Mar 24 2026 15:44:54
Missing translation for message in context: 'kernel/navigationpart' with comment: 'Navigation part'. The untranslated message is: 'Amministrazione Trasparente'
Debug: ezpI18n::translateText	Mar 24 2026 15:44:54
Missing translation for message in context: 'kernel/navigationpart' with comment: 'Navigation part'. The untranslated message is: 'eZTags'
Error: eZTemplate @ extension/ocbootstrap/design/ocbootstrap/templates/canonical_link.tpl:1[0]	Mar 24 2026 15:44:54
Unknown template variable 'pagedata' in namespace ''
Error: eZTemplate @ extension/ocbootstrap/design/ocbootstrap/templates/canonical_link.tpl:1[0]	Mar 24 2026 15:44:54
Unknown template variable 'pagedata' in namespace ''
Timing:	Mar 24 2026 15:44:54
Script end

Main resources:

Total runtime	0.7677 sec
Peak memory usage	30,720.0000 KB
Database Queries	168

Timing points:

Checkpoint	Start (sec)	Duration (sec)	Memory at start (KB)	Memory used (KB)
Script start	0.0000	0.0552	4,816.3359	1,693.8281
Module start 'layout'	0.0552	0.0138	6,510.1641	678.8906
Module start 'content'	0.0691	0.6596	7,189.0547	20,372.7500
Module end 'content'	0.7287	0.0389	27,561.8047	1,545.4141
Script end	0.7676		29,107.2188

Time accumulators:

Accumulator	Duration (sec)	Duration (%)	Count	Average (sec)
Ini load
Load cache	0.0329	4.2905	35	0.0009
Check MTime	0.0044	0.5741	35	0.0001
PostgreSQL Cluster
DB queries	0.0199	2.5898	28	0.0007
Postgresql Total
Database connection	0.0037	0.4858	1	0.0037
Postgresql queries	0.3594	46.8140	168	0.0021
Looping result	0.0000	0.0000	0	0.0000
MySQL Cluster
DFS operations	0.0006	0.0814	1	0.0006
TS translator
TS init	0.0094	1.2206	8	0.0012
TS cache load	0.0068	0.8811	8	0.0008
TS context load	0.0050	0.6489	8	0.0006
Template Total	0.6286	81.9	3	0.2095
Template load	0.1330	17.3264	3	0.0443
String conversion in template resource	0.0008	0.1017	31	0.0000
Template parser: create text elements	0.0206	2.6854	31	0.0007
Template parser: remove whitespace	0.0128	1.6737	31	0.0004
Template parser: construct tree	0.0933	12.1564	31	0.0030
Template load and register function	0.0125	1.6221	10	0.0012
Template processing	0.4955	64.5436	3	0.1652
states
state_id_array	0.0036	0.4658	4	0.0009
state_identifier_array	0.0046	0.6035	5	0.0009
Override
Cache load	0.0767	9.9918	56	0.0014
Sytem overhead
Fetch class attribute can translate value	0.0053	0.6862	3	0.0018
Fetch class attribute name	0.0123	1.6056	13	0.0009
XML
Image XML parsing	0.0195	2.5446	3	0.0065
class_abstraction
Instantiating content class attribute	0.0002	0.0215	14	0.0000
General
String conversion	0.0003	0.0326	33	0.0000
Note: percentages do not add up to 100% because some accumulators overlap

CSS/JS files loaded with "ezjscPacker" during request:

Cache	Type	Packlevel	SourceFiles
	CSS	0	design/base/stylesheets/core.css extension/ocbootstrap/design/ocbootstrap/stylesheets/plugins/leaflet/leaflet.css extension/ocbootstrap/design/ocbootstrap/stylesheets/plugins/leaflet/map.css extension/ocbootstrap/design/ocbootstrap/stylesheets/plugins/leaflet/MarkerCluster.css extension/ocbootstrap/design/ocbootstrap/stylesheets/plugins/leaflet/MarkerCluster.Default.css
	JS	0	extension/ocmaps/design/standard/javascript/leaflet.js extension/ocbootstrap/design/ocbootstrap/javascript/insertmedia.js extension/ezjscore/design/standard/javascript/jquery-1.10.2.min.js extension/ocbootstrap/design/ocbootstrap/javascript/plugins/blueimp/jquery.blueimp-gallery.min.js extension/ocbootstrap/design/ocbootstrap/javascript/plugins/leaflet/leaflet.js extension/ocbootstrap/design/ocbootstrap/javascript/plugins/leaflet/Leaflet.MakiMarkers.js

Templates used to render the page:

Usage	Requested template	Template	Template loaded
1	node/view/full.tpl	full/event.tpl	extension/oc_tcu/design/tcu/override/templates/full/event.tpl
1	parts/opengraph_set_persistent.tpl	<No override>	extension/ngopengraph/design/standard/templates/parts/opengraph_set_persistent.tpl
2	content/datatype/view/ezstring.tpl	<No override>	design/standard/templates/content/datatype/view/ezstring.tpl
2	content/datatype/view/ezxmltext.tpl	<No override>	extension/ocembed/design/standard/templates/content/datatype/view/ezxmltext.tpl
4	content/datatype/view/ezxmltags/paragraph.tpl	<No override>	extension/ocbootstrap/design/ocbootstrap/templates/content/datatype/view/ezxmltags/paragraph.tpl
3	content/datatype/view/ezobjectrelationlist.tpl	<No override>	extension/oc_tcu/design/tcu/templates/content/datatype/view/ezobjectrelationlist.tpl
3	content/view/embed.tpl	<No override>	extension/ocbootstrap/design/ocbootstrap/templates/content/view/embed.tpl
1	atoms/image.tpl	<No override>	extension/oc_tcu/design/tcu/templates/atoms/image.tpl
2	content/datatype/view/ezimage.tpl	<No override>	extension/oc_tcu/design/tcu/templates/content/datatype/view/ezimage.tpl
3	content/datatype/view/ezxmltags/strong.tpl	<No override>	extension/ocbootstrap/design/ocbootstrap/templates/content/datatype/view/ezxmltags/strong.tpl
1	content/datatype/view/ezxmltags/line.tpl	<No override>	design/standard/templates/content/datatype/view/ezxmltags/line.tpl
1	parts/social_buttons.tpl	<No override>	extension/oc_tcu/design/tcu/templates/parts/social_buttons.tpl
1	atoms/gallery.tpl	<No override>	extension/oc_tcu/design/tcu/templates/atoms/gallery.tpl
1	parts/event/dates.tpl	<No override>	extension/oc_tcu/design/tcu/templates/parts/event/dates.tpl
1	parts/luogo/dove.tpl	<No override>	extension/oc_tcu/design/tcu/templates/parts/luogo/dove.tpl
1	content/datatype/view/ezgmaplocation.tpl	<No override>	extension/oc_tcu/design/tcu/templates/content/datatype/view/ezgmaplocation.tpl
1	parts/luogo/contatti.tpl	<No override>	extension/oc_tcu/design/tcu/templates/parts/luogo/contatti.tpl
1	content/datatype/view/ezemail.tpl	<No override>	extension/ocbootstrap/design/ocbootstrap/templates/content/datatype/view/ezemail.tpl
1	content/datatype/view/ezurl.tpl	<No override>	extension/ocbootstrap/design/ocbootstrap/templates/content/datatype/view/ezurl.tpl
1	atoms/meta.tpl	<No override>	extension/oc_tcu/design/tcu/templates/atoms/meta.tpl
1	print_pagelayout.tpl	<No override>	design/standard/templates/print_pagelayout.tpl
1	page_head.tpl	<No override>	extension/oc_tcu/design/tcu/templates/page_head.tpl
1	parts/opengraph_persistent.tpl	<No override>	extension/ngopengraph/design/standard/templates/parts/opengraph_persistent.tpl
1	canonical_link.tpl	<No override>	extension/ocbootstrap/design/ocbootstrap/templates/canonical_link.tpl
1	link.tpl	<No override>	extension/oc_tcu/design/tcu/templates/link.tpl
1	page_mainarea.tpl	<No override>	design/standard/templates/page_mainarea.tpl
1	page_warning.tpl	<No override>	design/standard/templates/page_warning.tpl
1	page_copyright.tpl	<No override>	design/standard/templates/page_copyright.tpl
1	setup/debug_toolbar.tpl	<No override>	design/standard/templates/setup/debug_toolbar.tpl
1	setup/clear_cache.tpl	<No override>	design/standard/templates/setup/clear_cache.tpl
1	setup/quick_settings.tpl	<No override>	design/standard/templates/setup/quick_settings.tpl
Number of times templates used: 43 Number of unique templates used: 31

Time used to render debug report: 0.0009 secs

Tutti gli "ismi" di Armando Testa

immagini

quando

dove

Mart Museo di arte moderna e contemporanea di Trento e Rovereto dettagli

contatti