Tutti gli "ismi" di Armando Testa

A cura di Gianfranco Maraniello con Gemma De Angelis Testa

Mostra

Il Mart dedica ad Armando Testa, nel centenario della sua nascita, una mostra immaginifica che esplora l’universo visivo di una delle menti più eclettiche e feconde del panorama creativo italiano.

Tra i più importanti pubblicitari del secolo scorso, Armando Testa (1917-1992) ha conquistato con ironia, spirito giocoso e forza comunicativa la memoria collettiva di generazioni. Personaggi e immagini delle sue creazioni sono diventati vere e proprie icone della cultura visiva italiana del secondo dopoguerra: dagli stravaganti Caballero e Carmencita del caffè Paulista alla suadente bionda della birra Peroni, dalle sintetiche geometrie rosse del vermouth Carpano alle robuste forme dell’elefante Pirelli.

In contatto diretto con le energie e le sperimentazioni delle avanguardie storiche, le invenzioni di Testa sono caratterizzate da una formidabile capacità visionaria che assume e rielabora suggestioni e stilemi dei grandi maestri del Novecento. A questo universo di riferimenti è dedicato il percorso della mostra che, ispirandosi nel titolo a una dichiarazione di Testa, ne esplora a tutto tondo l’opera. Emergono i numerosi temi formali: dita e mani, forme sferiche, animali e mondi fantastici, declinati in un multiforme campionario di tipologie e tecniche.
Scandito da alcune tra le principali interviste storiche all’autore, il progetto espositivo esplora la modernissima costellazione di “ismi” - Futurismo, Astrattismo, Surrealismo - di cui Testa è stato un traduttore d’eccezione. In mostra bozzetti, manifesti, spot televisivi, disegni, collage, serigrafie e fotografie, ma anche dipinti e sculture.

organizzazione: Museo di arte moderna e contemporanea di Trento e Rovereto - Mart

eZ debug

Clear cache: Quick settings: Debug output Debug redirection Template debug Inline template debug List of used templates SQL debug output
Timing:	Apr 13 2026 23:16:52
Script start
Timing:	Apr 13 2026 23:16:52
Module start 'layout'
Timing:	Apr 13 2026 23:16:52
Module start 'content'
Error: eZTemplate @ extension/oc_tcu/design/tcu/templates/atoms/gallery.tpl:17[2]	Apr 13 2026 23:16:52
Unknown template variable 'title' in namespace ''
Timing:	Apr 13 2026 23:16:52
Module end 'content'
Debug: ezpI18n::translateText	Apr 13 2026 23:16:52
Missing translation for message in context: 'kernel/navigationpart' with comment: 'Navigation part'. The untranslated message is: 'contentclassmanager'
Debug: ezpI18n::translateText	Apr 13 2026 23:16:52
Missing translation for message in context: 'kernel/navigationpart' with comment: 'Navigation part'. The untranslated message is: 'Apps'
Debug: ezpI18n::translateText	Apr 13 2026 23:16:52
Missing translation for message in context: 'kernel/navigationpart' with comment: 'Navigation part'. The untranslated message is: 'Amministrazione Trasparente'
Debug: ezpI18n::translateText	Apr 13 2026 23:16:52
Missing translation for message in context: 'kernel/navigationpart' with comment: 'Navigation part'. The untranslated message is: 'eZTags'
Error: eZTemplate @ extension/ocbootstrap/design/ocbootstrap/templates/canonical_link.tpl:1[0]	Apr 13 2026 23:16:52
Unknown template variable 'pagedata' in namespace ''
Error: eZTemplate @ extension/ocbootstrap/design/ocbootstrap/templates/canonical_link.tpl:1[0]	Apr 13 2026 23:16:52
Unknown template variable 'pagedata' in namespace ''
Timing:	Apr 13 2026 23:16:52
Script end

Main resources:

Total runtime	0.7982 sec
Peak memory usage	30,720.0000 KB
Database Queries	170

Timing points:

Checkpoint	Start (sec)	Duration (sec)	Memory at start (KB)	Memory used (KB)
Script start	0.0000	0.0448	4,818.6172	1,695.7188
Module start 'layout'	0.0448	0.0138	6,514.3359	677.3906
Module start 'content'	0.0586	0.7011	7,191.7266	20,374.7969
Module end 'content'	0.7597	0.0384	27,566.5234	1,545.2344
Script end	0.7981		29,111.7578

Time accumulators:

Accumulator	Duration (sec)	Duration (%)	Count	Average (sec)
Ini load
Load cache	0.0273	3.4210	35	0.0008
Check MTime	0.0037	0.4616	35	0.0001
PostgreSQL Cluster
DB queries	0.0227	2.8469	28	0.0008
Postgresql Total
Database connection	0.0044	0.5501	1	0.0044
Postgresql queries	0.4670	58.5063	170	0.0027
Looping result	0.0000	0.0000	0	0.0000
MySQL Cluster
DFS operations	0.0003	0.0426	1	0.0003
TS translator
TS init	0.0094	1.1789	8	0.0012
TS cache load	0.0067	0.8450	8	0.0008
TS context load	0.0051	0.6339	8	0.0006
Template Total	0.6653	83.3	3	0.2218
Template load	0.1225	15.3433	3	0.0408
String conversion in template resource	0.0007	0.0920	31	0.0000
Template parser: create text elements	0.0190	2.3801	31	0.0006
Template parser: remove whitespace	0.0111	1.3919	31	0.0004
Template parser: construct tree	0.0903	11.3096	31	0.0029
Template load and register function	0.0117	1.4607	10	0.0012
Template processing	0.5427	67.9919	3	0.1809
states
state_id_array	0.0038	0.4708	4	0.0009
state_identifier_array	0.0046	0.5814	5	0.0009
Override
Cache load	0.0702	8.7908	56	0.0013
Sytem overhead
Fetch class attribute can translate value	0.0048	0.6038	3	0.0016
Fetch class attribute name	0.0122	1.5223	13	0.0009
XML
Image XML parsing	0.0220	2.7522	3	0.0073
class_abstraction
Instantiating content class attribute	0.0002	0.0210	14	0.0000
General
String conversion	0.0002	0.0291	33	0.0000
Note: percentages do not add up to 100% because some accumulators overlap

CSS/JS files loaded with "ezjscPacker" during request:

Cache	Type	Packlevel	SourceFiles
	CSS	0	design/base/stylesheets/core.css extension/ocbootstrap/design/ocbootstrap/stylesheets/plugins/leaflet/leaflet.css extension/ocbootstrap/design/ocbootstrap/stylesheets/plugins/leaflet/map.css extension/ocbootstrap/design/ocbootstrap/stylesheets/plugins/leaflet/MarkerCluster.css extension/ocbootstrap/design/ocbootstrap/stylesheets/plugins/leaflet/MarkerCluster.Default.css
	JS	0	extension/ocmaps/design/standard/javascript/leaflet.js extension/ocbootstrap/design/ocbootstrap/javascript/insertmedia.js extension/ezjscore/design/standard/javascript/jquery-1.10.2.min.js extension/ocbootstrap/design/ocbootstrap/javascript/plugins/blueimp/jquery.blueimp-gallery.min.js extension/ocbootstrap/design/ocbootstrap/javascript/plugins/leaflet/leaflet.js extension/ocbootstrap/design/ocbootstrap/javascript/plugins/leaflet/Leaflet.MakiMarkers.js

Templates used to render the page:

Usage	Requested template	Template	Template loaded
1	node/view/full.tpl	full/event.tpl	extension/oc_tcu/design/tcu/override/templates/full/event.tpl
1	parts/opengraph_set_persistent.tpl	<No override>	extension/ngopengraph/design/standard/templates/parts/opengraph_set_persistent.tpl
2	content/datatype/view/ezstring.tpl	<No override>	design/standard/templates/content/datatype/view/ezstring.tpl
2	content/datatype/view/ezxmltext.tpl	<No override>	extension/ocembed/design/standard/templates/content/datatype/view/ezxmltext.tpl
4	content/datatype/view/ezxmltags/paragraph.tpl	<No override>	extension/ocbootstrap/design/ocbootstrap/templates/content/datatype/view/ezxmltags/paragraph.tpl
3	content/datatype/view/ezobjectrelationlist.tpl	<No override>	extension/oc_tcu/design/tcu/templates/content/datatype/view/ezobjectrelationlist.tpl
3	content/view/embed.tpl	<No override>	extension/ocbootstrap/design/ocbootstrap/templates/content/view/embed.tpl
1	atoms/image.tpl	<No override>	extension/oc_tcu/design/tcu/templates/atoms/image.tpl
2	content/datatype/view/ezimage.tpl	<No override>	extension/oc_tcu/design/tcu/templates/content/datatype/view/ezimage.tpl
3	content/datatype/view/ezxmltags/strong.tpl	<No override>	extension/ocbootstrap/design/ocbootstrap/templates/content/datatype/view/ezxmltags/strong.tpl
1	content/datatype/view/ezxmltags/line.tpl	<No override>	design/standard/templates/content/datatype/view/ezxmltags/line.tpl
1	parts/social_buttons.tpl	<No override>	extension/oc_tcu/design/tcu/templates/parts/social_buttons.tpl
1	atoms/gallery.tpl	<No override>	extension/oc_tcu/design/tcu/templates/atoms/gallery.tpl
1	parts/event/dates.tpl	<No override>	extension/oc_tcu/design/tcu/templates/parts/event/dates.tpl
1	parts/luogo/dove.tpl	<No override>	extension/oc_tcu/design/tcu/templates/parts/luogo/dove.tpl
1	content/datatype/view/ezgmaplocation.tpl	<No override>	extension/oc_tcu/design/tcu/templates/content/datatype/view/ezgmaplocation.tpl
1	parts/luogo/contatti.tpl	<No override>	extension/oc_tcu/design/tcu/templates/parts/luogo/contatti.tpl
1	content/datatype/view/ezemail.tpl	<No override>	extension/ocbootstrap/design/ocbootstrap/templates/content/datatype/view/ezemail.tpl
1	content/datatype/view/ezurl.tpl	<No override>	extension/ocbootstrap/design/ocbootstrap/templates/content/datatype/view/ezurl.tpl
1	atoms/meta.tpl	<No override>	extension/oc_tcu/design/tcu/templates/atoms/meta.tpl
1	print_pagelayout.tpl	<No override>	design/standard/templates/print_pagelayout.tpl
1	page_head.tpl	<No override>	extension/oc_tcu/design/tcu/templates/page_head.tpl
1	parts/opengraph_persistent.tpl	<No override>	extension/ngopengraph/design/standard/templates/parts/opengraph_persistent.tpl
1	canonical_link.tpl	<No override>	extension/ocbootstrap/design/ocbootstrap/templates/canonical_link.tpl
1	link.tpl	<No override>	extension/oc_tcu/design/tcu/templates/link.tpl
1	page_mainarea.tpl	<No override>	design/standard/templates/page_mainarea.tpl
1	page_warning.tpl	<No override>	design/standard/templates/page_warning.tpl
1	page_copyright.tpl	<No override>	design/standard/templates/page_copyright.tpl
1	setup/debug_toolbar.tpl	<No override>	design/standard/templates/setup/debug_toolbar.tpl
1	setup/clear_cache.tpl	<No override>	design/standard/templates/setup/clear_cache.tpl
1	setup/quick_settings.tpl	<No override>	design/standard/templates/setup/quick_settings.tpl
Number of times templates used: 43 Number of unique templates used: 31

Time used to render debug report: 0.0009 secs

Tutti gli "ismi" di Armando Testa

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Mart Museo di arte moderna e contemporanea di Trento e Rovereto dettagli

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