Adriano Olivetti: lo spirito nell'impresa

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Davide Cadeddu, Giulio Sapelli
Adriano Olivetti: lo spirito nell'impresa
a cura della Casa editrice Il Margine
introduce Roberto Ippolito

DAVIDE CADEDDU
Ricercatore presso l'Università Statale di Milano

GIULIO SAPELLI
Docente di Storia economica e di Analisi culturale dei processi organizzativi, Università degli Studi di Milano

ROBERTO IPPOLITO
Condirettore della Scuola Superiore di Giornalismo della LUISS di Roma

Adriano Olivetti (1901-1960) ereditò dal geniale padre la fabbrica di macchine per scrivere e calcolatrici che ne porta il nome. Fu un imprenditore di successo, il più rivoluzionario industriale della storia italiana, un raffinato intellettuale, un grande editore, uno sfortunato uomo politico. Con la sua impresa creò un vero e proprio mito, oggi tanto celebrato quanto tradito. Nell'utopia olivettiana si tenevano uniti individuo e comunità, materia e spirito, giustizia sociale e iniziativa imprenditoriale, concretezza e cultura, meccanica e creatività.

Giulio Sapelli, uno dei maggiori economisti italiani, ripropone in tutta la sua «scandalosa» inattualità la lezione umana e civile di Olivetti.

Nel volume anche un agile profilo biografico del grande imprenditore di Ivrea, curato da Davide Cadeddu, che consente al lettore di oggi di ripercorrere la vicenda di Olivetti dentro il contesto economico, politico e culturale dell'epoca

organizzazione: Promotori Provincia Autonoma di Trento, Comune di Trento, Università degli Studi di Trento - Organizzatori Sole 24 Ore, Editori Laterza

quando

Venerdì, 01 Giugno 2007

ore 17.30

dove

via Roma, 55 Biblioteca Comunale Trento

contatti

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