Tre strade europee per una promozione territoriale integrata di qualità

Convegno

Lincontro è promosso dal Servizio Rapporti Comunitari della Provincia Autonoma di Trento e coinvolge tre progetti europei finanziati nellambito dei fondi strutturali:

Progetto Via Claudia Augusta (di cui la Provincia di Trento attraverso il Servizio Rapporti Comunitari è capofila),

Progetto Via Alpina (di cui la Provincia di Trento è Partner)
Progetto Cammino Santiago de Compostela

Lobiettivo dellincontro è quello di creare una rete tra progetti di natura diversa (storico-culturale per quanto riguarda il progetto Via Claudia Augusta, naturalistico per il Progetto Via Alpina e culturale-religioso per il Progetto Cammino Santiago de Compostela) che hanno comunque un obiettivo comune e cioè la promozione del territorio

PROGRAMMA
Ore 14:00 Saluto delle autorità

Ore 14:15 Presentazione progetti:
Luisa Sandrin Provincia Autonoma di Trento
Progetto Via Claudia Augusta

Lorenza Tomaselli Provincia Autonoma di Trento
Progetto Via Alpina

Joe Weber VWK Interlaken
Progetto Cammino Santiago de Compostela

Ore 15:45 Coffee break

Ore 16:00 Promozione territoriale: idee a confronto
Chairwoman:Mariangela Franch Università di Trento, facoltà di economia
Relatori:
Umberto Martini Università di Trento, facoltà di economia "Marketing territoriale: significati e obbiettivi"
Cristina Chierici Direttore BITEG Palacongressi Riva del Garda "Aspetti della promozione e della commercializzazione di turismo territoriale di qualità"
Michele Bauer Università di Alta Savoia "Organizzazione tematica territoriale"

Ore 18:00 Conclusione lavori e buffet

organizzazione: PAT Servizio Rapporti Comunitari

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Tre strade europee per una promozione territoriale integrata di qualità

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